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May 26, 2017 · Primary sources are truly indispensible tools in history classrooms. Primary sources are not only engaging, but they also promote the development of important literacy skills as students analyze and draw conclusions from these texts. Read on for ideas you can use to incorporate primary source analysis into your history lessons. Analyzing Ads Choose six advertisements–two magazine ads, two television commercials, and two internet-based advertisements—and explain how each uses pathos, logos, and ethos. Not every advertisement will use all three, but examine the ad carefully before you decide to write “none.” Also list any other strategies used. You have reached the Advertising and Brands section of the site so hopefully it is what you were looking for. This category contains 39 free worksheets on the topic. For intermediate to advanced business learners consider using this advertising worksheet to get students talking about brands.