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In 1993, our iconic polar bears settled down in front of a film with a Coca-Cola – and a cool twist. The animated TV advert, ‘Northern Lights’, featured the polar bears watching the aurora borealis (their ‘movie’) and drinking from chilled bottles of Coca-Cola. History of Coca-Cola Advertising Slogans. It's the Real Thing Timeline charting the development of Coca-Cola's advertising campaigns The campaign highlights who we are at Coca-Cola and our journey towards becoming a total beverage company that produces a wide range of drinks that suit different lifestyles and occasions, from ready to drink juices, tea, coffee, water and sparkling beverages. We invite you to take this journey with us. From ‘drink coca-cola’ to ‘taste the feeling’: A history of coca-cola taglines. Since the coca-cola was born in 1886, it has changed its taglines several times making the history of coca-cola taglines so vast. Some of them may be familiar to you depending upon the generation you belong to.